Analytics
Heatmap Analysis
Heatmap analysis uses color-coded visual overlays to show where users click, move their cursors, and focus their attention on a webpage. It transforms complex user interaction data into intuitive visuals that reveal usability issues and engagement patterns.
Examples
A heatmap reveals that 70% of users click on a non-clickable image, prompting the design team to convert it into a linked call-to-action that boosts conversions.
Best Practices
Collect sufficient sample size before drawing conclusions, compare heatmaps across device types, and combine click heatmaps with scroll depth data for complete page analysis.