Social Media
Social Commerce
Social commerce is the use of social media platforms as direct sales channels where users can discover, browse, and purchase products without leaving the platform. It combines social interaction with shopping functionality.
Examples
A fashion brand tags products in Instagram posts and stories, allowing followers to tap and buy items directly within the app.
Best Practices
Create shoppable content that feels native to each platform, leverage user-generated content for product discovery, and streamline the in-platform checkout experience.