Digital Marketing
Ecommerce Marketing
Ecommerce marketing encompasses the strategies and tactics used to drive traffic to an online store, convert visitors into customers, and retain them post-purchase. It spans SEO, paid ads, email, social, and more.
Examples
An online clothing store combines SEO-optimized product pages, abandoned cart emails, and Instagram shopping to drive sales.
Best Practices
Optimize the entire shopping experience from product discovery to checkout, and invest in post-purchase engagement to drive repeat sales.