Conversion
Split URL Testing
Split URL testing is a method of testing two completely different page designs by directing traffic to separate URLs. Unlike A/B testing which modifies elements on one page, it compares entirely different page experiences.
Examples
A company tests its current checkout flow against a completely redesigned version hosted on a separate URL to compare completion rates.
Best Practices
Use split URL testing for major redesigns, ensure both versions receive equal traffic distribution, and track all conversion metrics.