Conversion
Testimonial
A testimonial is a statement from a satisfied customer endorsing a product or service. Testimonials provide social proof and build trust by showing real people who have benefited from what you offer.
Examples
A software company displays video testimonials from Fortune 500 clients on its homepage to build credibility with prospects.
Best Practices
Use specific, results-oriented testimonials with real names and photos, and place them strategically near calls-to-action.