General Marketing
Time to Value
Time to value (TTV) measures how quickly a new customer realizes meaningful benefit from a product or service after their initial signup or purchase. Reducing TTV is essential for improving activation, satisfaction, and long-term retention.
Examples
An analytics platform reduces time to value from 14 days to 2 days by introducing automated data connectors and pre-built dashboard templates.
Best Practices
Map the fastest path to value delivery, remove unnecessary setup steps, provide templates and guided onboarding, and measure TTV by segment to identify struggling cohorts.