General Marketing
Top of Funnel
Top of funnel (TOFU) refers to the earliest stage of the marketing funnel where the goal is to create awareness and attract a broad audience. Content at this stage is educational and designed to introduce the brand.
Examples
A software company creates blog posts, infographics, and social media content addressing common industry challenges as top-of-funnel content.
Best Practices
Focus TOFU content on addressing audience pain points and questions rather than promoting your product directly.