Email Marketing
Trigger Email
A trigger email is an automated message sent in response to a specific user action or event, such as a cart abandonment, birthday, or milestone. It delivers timely, relevant communication that drives engagement.
Examples
An ecommerce store sends a trigger email 2 hours after a customer abandons their cart, reminding them of the items and offering free shipping.
Best Practices
Map out all meaningful trigger events in the customer journey, personalize each message, and test send timing for optimal results.