Digital Marketing
User Acquisition
User acquisition is the process of gaining new users for a product, app, or platform through various marketing channels and tactics. It focuses on driving installs, sign-ups, and first-time usage.
Examples
A mobile app invests in user acquisition through app store optimization, paid social ads, and an influencer referral program.
Best Practices
Track user acquisition costs by channel, optimize onboarding to improve activation rates, and balance paid and organic acquisition strategies.