Social Media
UGC Strategy
A user-generated content strategy is a planned approach to encouraging, collecting, curating, and leveraging content created by customers and fans for marketing purposes. It builds authenticity and community while generating cost-effective content at scale.
Examples
A travel brand creates a branded hashtag campaign encouraging guests to share photos of their stays, then curates the best submissions for its website gallery and social ads.
Best Practices
Create clear submission guidelines and incentives, always obtain explicit permission before commercial use, and feature UGC across multiple channels including ads, email, and web.