Automation
Workflow Automation
Workflow automation is the use of technology to automate repetitive marketing tasks and processes, from lead routing to campaign execution. It increases team efficiency and reduces human error.
Examples
A marketing team automates its content approval workflow so blog posts move from draft to review to publish without manual handoffs.
Best Practices
Map out existing processes before automating them, start with the most time-consuming repetitive tasks, and review automated workflows regularly.