Email Marketing
Abandoned Cart Email
An abandoned cart email is an automated message sent to shoppers who add items to their online cart but leave without completing the purchase. It is one of the highest-converting email types in ecommerce marketing.
Examples
An online electronics store sends an abandoned cart email 1 hour after a shopper leaves, showing the item with a "Complete your order" button.
Best Practices
Send the first reminder within one hour, include product images and a direct link back to the cart, and consider adding an incentive in a follow-up.