Advertising
Ad Frequency
Ad frequency is the average number of times a single user sees a particular advertisement within a given time period. Managing frequency is essential to balance brand recall with the risk of ad fatigue.
Examples
A campaign dashboard shows an ad frequency of 4.2, meaning the average user saw the ad about four times that week.
Best Practices
Set frequency caps to prevent overexposure and rotate creatives to keep messaging fresh for your audience.