Analytics
Reach
Reach is the total number of unique individuals who see a piece of content or an advertisement. It differs from impressions in that it counts each person only once regardless of how many times they viewed the content.
Examples
A Facebook campaign achieves a reach of 150,000, meaning 150,000 unique users saw the ad at least once.
Best Practices
Monitor reach alongside frequency and engagement to ensure you are expanding your audience without oversaturating existing viewers.