Advertising
Ad Impressions
Ad impressions represent the total number of times an advertisement is displayed on a screen, regardless of whether it was clicked. Impressions are a fundamental metric for measuring the reach and visibility of ad campaigns.
Examples
A display campaign generated 500,000 impressions in its first week, indicating broad visibility across the ad network.
Best Practices
Pair impression data with click-through rate and conversion metrics to understand true ad effectiveness beyond mere visibility.