General Marketing
AIDA Model
The AIDA model is a marketing framework describing the four stages a consumer goes through: Attention, Interest, Desire, and Action. It guides the creation of messaging that moves prospects from awareness to purchase.
Examples
A landing page uses a bold headline for Attention, benefit bullets for Interest, testimonials for Desire, and a signup button for Action.
Best Practices
Map each element of your marketing funnel to an AIDA stage to ensure your messaging addresses every step of the buyer journey.