Analytics
Average Order Value
Average order value (AOV) is the mean dollar amount spent each time a customer places an order. Increasing AOV is a key strategy for boosting revenue without needing to acquire additional customers.
Examples
An online store raises its AOV from $52 to $68 by offering free shipping on orders over $75.
Best Practices
Implement upselling, cross-selling, and bundle offers strategically to encourage customers to spend more per transaction.