Conversion
Upselling
Upselling is a sales technique that encourages customers to purchase a more expensive version of a product or add premium features to their order. It increases revenue per transaction without requiring new customer acquisition.
Examples
A software company upsells users on its basic plan by highlighting the additional features and value of the professional tier.
Best Practices
Present upsell offers at natural decision points, focus on the added value to the customer, and avoid being pushy.