Conversion
Conversion Rate
Conversion rate is the percentage of visitors or users who complete a desired action out of the total number who had the opportunity. It is one of the most important metrics for evaluating marketing effectiveness.
Examples
A landing page that converts 150 of 5,000 visitors into leads has a conversion rate of 3%.
Best Practices
Segment conversion rates by traffic source and campaign to identify which channels deliver the highest-quality visitors.