SEO
Backlink
A backlink is a hyperlink from one website to another, serving as a vote of confidence in the linked site's content. Backlinks are a major ranking factor in search engine algorithms and help build domain authority.
Examples
A marketing blog earns a high-quality backlink when an industry publication references and links to its original research study.
Best Practices
Focus on earning backlinks from authoritative, relevant websites through high-quality content rather than purchasing links.