SEO
Anchor Text
Anchor text is the clickable, visible text in a hyperlink that provides context about the linked page's content. Search engines use anchor text as a ranking signal to understand the relevance of the linked page.
Examples
Instead of linking the words "click here," a blog uses the anchor text "email marketing best practices" to link to a related guide.
Best Practices
Use descriptive, relevant anchor text that naturally incorporates keywords without over-optimizing or appearing spammy.