SEO
Domain Authority
Domain authority is a score that predicts how likely a website is to rank in search engine results, based on factors like backlink profile and site age. While not an official Google metric, it is widely used as an SEO benchmark.
Examples
A marketing blog with a domain authority of 65 consistently outranks competitors with scores below 40 for similar keyword targets.
Best Practices
Build domain authority steadily through high-quality content, ethical link building, and maintaining a technically sound website.