Digital Marketing
Below the Fold
Below the fold refers to the portion of a webpage that is only visible after the user scrolls down. While less immediately visible, below-the-fold content supports deeper engagement and provides additional detail.
Examples
A landing page places customer testimonials and detailed feature descriptions below the fold to support the primary messaging above.
Best Practices
Use compelling above-the-fold content to entice scrolling, and place supporting information like social proof below the fold.