Digital Marketing
Above the Fold
Above the fold refers to the portion of a webpage visible without scrolling when the page first loads. This prime real estate captures the visitor's initial attention and strongly influences engagement.
Examples
A SaaS landing page places its headline, value proposition, and primary CTA button above the fold to maximize conversions.
Best Practices
Place your most compelling headline, hero image, and primary call-to-action above the fold to engage visitors immediately.