Conversion
Landing Page
A landing page is a standalone webpage designed for a specific marketing campaign or offer, with a single focused goal. It is where visitors "land" after clicking an ad, email link, or social media post.
Examples
A software company creates a landing page for its webinar with a registration form, speaker bios, and a countdown timer.
Best Practices
Keep landing pages focused on one goal, remove navigation distractions, and include social proof to increase conversion rates.