Analytics
Bounce Rate
Bounce rate is the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate may indicate that content is not engaging or that the page does not meet visitor expectations.
Examples
A landing page with a bounce rate of 75% prompts the team to test new headlines and improve page load speed.
Best Practices
Reduce bounce rate by ensuring your page content matches visitor intent, loads quickly, and features clear navigation options.