CRM
Buyer Intent
Buyer intent is a signal that indicates a prospect is actively researching or considering a purchase in a specific product category. It is derived from online behaviors such as search queries, content consumption, and site visits.
Examples
A B2B platform identifies buyer intent signals when a company's employees visit competitor comparison pages and download pricing guides.
Best Practices
Combine multiple intent signals for accurate scoring, act on high-intent signals quickly, and align content to intent-stage needs.