General Marketing
Audience Segmentation
Audience segmentation is the practice of dividing a broad audience into smaller groups based on shared characteristics such as demographics, behavior, or interests. It allows marketers to deliver more relevant and personalized messaging.
Examples
An online retailer segments its email list by purchase history to send personalized product recommendations to each group.
Best Practices
Use a combination of demographic, behavioral, and psychographic data to create meaningful segments that drive engagement.