Advertising
Demographic Targeting
Demographic targeting is the practice of directing marketing messages to specific audiences based on characteristics like age, gender, income, education, and location. It ensures messaging reaches the most relevant potential customers.
Examples
A luxury car brand targets ads to males aged 35-55 with household incomes above $150,000 in metropolitan areas.
Best Practices
Combine demographic targeting with behavioral and interest-based data for more precise and effective audience targeting.