Advertising
Click Fraud
Click fraud is the practice of repeatedly clicking on pay-per-click ads with the intent to drain an advertiser's budget or inflate a publisher's revenue. It wastes ad spend and distorts campaign performance data.
Examples
A competitor engages in click fraud by using bots to repeatedly click on a rival's Google Ads, wasting their daily budget.
Best Practices
Implement click fraud detection software, monitor suspicious click patterns, and report fraudulent activity to your ad platform.