Content Marketing
Content Atomization
Content atomization is the process of breaking down a large piece of content into many smaller, standalone pieces that can be distributed across multiple channels and formats. It maximizes the reach and lifespan of original content investments.
Examples
A 3,000-word research report is atomized into 10 social media posts, a podcast episode, an infographic, three email snippets, and a short video summary.
Best Practices
Plan atomization before creating the original content, adapt each piece to the native format of its distribution channel, and track performance of atomized content back to the source asset.