Content Marketing
Content Repurposing
Content repurposing is the practice of adapting existing content into new formats or for new audiences to extend its value and reach. It differs from atomization by transforming the content more substantially for different contexts.
Examples
A popular webinar recording is repurposed into a blog post series, a downloadable guide, a LinkedIn article, and a set of email drip content.
Best Practices
Prioritize repurposing your highest-performing content first, adapt the message and format for each new channel rather than copying verbatim, and update data before republishing.