Advertising
Cost Per Engagement
Cost per engagement (CPE) is a pricing model where advertisers pay only when a user actively interacts with an ad, such as clicking, liking, sharing, or commenting. It ensures ad spend is tied to meaningful interaction.
Examples
A social media campaign runs on a CPE model at $0.25 per engagement, meaning the brand pays only when users interact with the ad content.
Best Practices
Create highly engaging ad content that encourages interaction and monitor CPE alongside conversion data to assess true value.