General Marketing
Demand Capture
Demand capture is the marketing strategy focused on converting existing demand from people already looking for a solution. It targets bottom-of-funnel prospects through search ads, comparison content, and retargeting.
Examples
A SaaS company captures demand by bidding on competitor brand keywords and creating detailed product comparison landing pages.
Best Practices
Balance demand capture and demand generation efforts, as over-relying on capture limits long-term growth potential.