Advertising
Search Engine Marketing
Search engine marketing (SEM) is a digital marketing strategy that increases a website's visibility in search engine results through paid advertising. It typically refers to pay-per-click advertising on search platforms.
Examples
An accounting firm runs SEM campaigns bidding on keywords like "small business tax preparation" during the tax filing season.
Best Practices
Structure campaigns by service or product category, use negative keywords to filter irrelevant traffic, and align ads with dedicated landing pages.