SEO
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
E-E-A-T is a framework used by search engine quality raters to evaluate content quality based on the creator's Experience, Expertise, Authoritativeness, and Trustworthiness. It is particularly important for YMYL (Your Money or Your Life) topics where content quality directly impacts users.
Examples
A health website improves E-E-A-T by having articles reviewed and bylined by licensed physicians, citing peer-reviewed studies, and displaying clear author credentials.
Best Practices
Display author credentials and real-world experience, cite authoritative sources, build backlinks from trusted domains, and maintain transparent editorial policies.