SEO
Topical Authority
Topical authority is the degree to which a website is recognized by search engines as a comprehensive, trustworthy resource on a specific subject area. Building topical authority involves creating extensive, interlinked content that thoroughly covers a topic and its subtopics.
Examples
A personal finance site builds topical authority on "retirement planning" by publishing 40 interlinked articles covering IRAs, 401(k)s, Social Security, withdrawal strategies, and more.
Best Practices
Map your topic comprehensively using subtopic research, create content for every relevant query within the topic, and use internal linking to establish clear topical relationships.