Email Marketing
Email List Segmentation
Email list segmentation is the practice of dividing your email subscribers into smaller groups based on criteria like behavior, demographics, or engagement level. It allows for more targeted and effective email campaigns.
Examples
An online retailer segments its email list into repeat buyers, one-time purchasers, and inactive subscribers to send tailored re-engagement campaigns.
Best Practices
Start with basic segments like engagement level and purchase history, then progressively build more granular segments as data grows.