Advertising
Frequency Capping
Frequency capping is a setting that limits the number of times a specific ad is shown to the same user within a given time period. It helps prevent ad fatigue while maximizing reach across the target audience.
Examples
A display campaign sets a frequency cap of three impressions per user per day to maintain impact without causing irritation.
Best Practices
Test different frequency caps to find the sweet spot between sufficient brand exposure and diminishing returns.