Analytics
Funnel Analysis
Funnel analysis is the process of visualizing and measuring user progression through a defined sequence of steps toward a conversion goal. It identifies where users drop off at each stage, enabling targeted optimization of the weakest conversion points.
Examples
An ecommerce funnel analysis reveals that 60% of users abandon the process at the shipping information step, prompting a redesign that adds saved address autofill.
Best Practices
Define funnels based on actual user paths rather than assumed flows, segment funnel performance by traffic source, and focus optimization efforts on the step with the largest absolute drop-off.