Conversion
Funnel Optimization
Funnel optimization is the process of improving each stage of the marketing or sales funnel to increase the overall conversion rate. It involves analyzing drop-off points and implementing changes to reduce friction.
Examples
An ecommerce company optimizes its funnel by simplifying the checkout process from five steps to two and sees a 22% increase in completed purchases.
Best Practices
Analyze each funnel stage with quantitative data and qualitative feedback to prioritize the highest-impact improvements.