Analytics
Google Analytics
Google Analytics is a web analytics platform that tracks and reports website traffic, user behavior, and conversion data. It is one of the most widely used tools for understanding how visitors interact with a website.
Examples
A marketing team uses Google Analytics to discover that 60% of their conversions come from organic search traffic on mobile devices.
Best Practices
Set up goals and conversion tracking from day one, create custom dashboards for key metrics, and review data regularly.