Analytics
Heat Mapping Analysis
Heat mapping analysis is the practice of using heatmap tools to study aggregated user behavior patterns across a website over time. It identifies trends in click, scroll, and attention patterns to inform design and content decisions.
Examples
Quarterly heat mapping analysis reveals that users consistently ignore the right sidebar, prompting a redesign that moves key CTAs to the main content area.
Best Practices
Analyze heatmaps across different device types and user segments to get a complete picture of how different audiences interact with your pages.