Analytics
Scroll Depth Tracking
Scroll depth tracking measures how far down a page users scroll, typically reported as percentage thresholds like 25%, 50%, 75%, and 100%. It reveals whether users engage with content below the fold and helps identify where attention drops off.
Examples
Scroll depth data shows that only 15% of readers reach the CTA at the bottom of a long-form post, prompting the team to add a mid-article CTA at the 50% mark.
Best Practices
Set up threshold-based tracking events, correlate scroll depth with conversion rates, and use the data to inform content length decisions and CTA placement.