General Marketing
Ideal Customer Profile
An ideal customer profile (ICP) is a detailed description of the type of company or individual that would get the most value from your product or service. It guides targeting, messaging, and product development decisions.
Examples
A B2B analytics platform defines its ICP as mid-market ecommerce companies with $5M-$50M in annual revenue and a dedicated marketing team.
Best Practices
Build your ICP from data on your most successful and profitable customers, and revisit it as your product and market evolve.