SEO
Inbound Link
An inbound link is a hyperlink from an external website that points to a page on your site. Also known as a backlink, it signals to search engines that your content is valuable and trustworthy.
Examples
A university research page linking to your industry report counts as a high-authority inbound link that boosts your page rankings.
Best Practices
Earn inbound links by creating original, valuable content that others naturally want to reference and share.