Conversion
Call-to-Action
A call-to-action (CTA) is a prompt that encourages the audience to take a specific action, such as clicking a button, signing up, or making a purchase. Effective CTAs are clear, compelling, and create a sense of urgency.
Examples
A landing page features a bright orange button reading "Start Your Free Trial" as its primary call-to-action.
Best Practices
Use action-oriented language, make the CTA visually prominent, and limit each page to one primary call-to-action.