Social Media
Live Shopping
Live shopping combines live video streaming with instant purchasing functionality, allowing viewers to buy featured products in real time during the broadcast. It recreates the interactive, demonstration-driven experience of in-person retail in a digital format.
Examples
A cosmetics brand hosts weekly live shopping events on its app where a host demonstrates products, answers viewer questions, and offers limited-time stream-only discounts.
Best Practices
Promote events in advance to build an audience, use charismatic hosts who can demonstrate products engagingly, and create urgency with time-limited offers during the stream.