Social Media
Shoppable Posts
Shoppable posts are social media content that includes embedded product tags allowing users to browse and purchase products without leaving the platform. They compress the path from discovery to purchase into a single seamless experience.
Examples
A fashion brand tags products in its Instagram posts so followers can tap on a dress, see the price, and complete the purchase within the Instagram checkout flow.
Best Practices
Use high-quality lifestyle imagery that naturally showcases products, tag no more than five products per post, and include clear pricing to set expectations.