Conversion
Micro-Interaction
A micro-interaction is a small, contained design element that provides feedback, guides a task, or enhances the user experience through subtle animations, sounds, or visual cues. In marketing, well-designed micro-interactions increase engagement and reinforce brand personality.
Examples
A "like" button that animates with a burst of confetti when clicked provides satisfying feedback that encourages repeated engagement with the content.
Best Practices
Keep micro-interactions fast and purposeful, ensure they work across devices and connection speeds, and use them to reinforce key actions without distracting from the primary conversion goal.